Hotel operators have described a toxic relationship developing with online travel agents (OTAs) as the platforms’ increasing dominance of the market leaves them with “no negotiating power”. Operators told The Caterer of increasing demands being made by OTAs who can buy up search engine advertising, making it very difficult, particularly for independent hotels, to secure direct bookings. But Richard Clarke, a senior analyst of European leisure and hotels at investment company Bernstein, predicts the tide could be about to change as operators reach a tipping point and consumers realise the benefits of booking direct. Get the full story at The Caterer Read also "How Google exploits the hospitality industry for profit"