Alice, a technology platform that connects hotel departments and guests, recently conducted a survey of 400 people to determine how long a hotel could wait to respond to a request via digital channels (text messaging, mobile apps, email, and social media) before a guest became frustrated. The survey found that, on average, people were willing to wait about 12 minutes for a response to a text message, approximately 19 minutes for a mobile app request, about 26 minutes for an email reply, and 27 minutes for a response to a request delivered via social media. Alice collected responses from 400 people who have booked and stayed in a hotel within the last six months and earn more than $60,000 in annual income. Get the full story at Skift