That’s why social media experts at hotel companies are finding ways to influence what guests post on social platforms on-property, and are asking for permission to utilize user-generated content on hotel websites. Sam Trotter, senior marketing strategy manager at Charlestowne Hotels, said his team attempts to influence Instagram moments through interesting design elements. This includes creating areas at the company’s hotels “where guests can interact with those pieces on their own and then hopefully put it on Instagram and tag us,” he said. Get the full story at HNN