Consumers give hotels, airlines and car rental companies high marks in customer satisfaction for the mobile experience they provide, according to the "ForeSee Mobile Satisfaction Index: Travel Edition." Online travel agencies, however - not so much. Specifically, of the measured travel categories, hotel mobile sites and apps had an average score of 78. Airlines and car rental companies tied at 77, and online travel agencies scored lowest with 76. In large part, that could be due to consumers' overriding demand for a travel mobile experience - any mobile experience for that matter - in a word, "simplicity." "In mobile, the simpler the platform, the more satisfying the site tends to be," Eric Feinberg, senior director for mobile, media and entertainment at ForeSee, told CRM Buyer. Get the full story at CRM Buyer