Hilton CEO Chris Nassetta said during an earnings call: "As opposed to the test, which was quite blunt force, I think what you will see us do - and we're in the process of doing other tests right now - is different ways of pricing our products both short, long, lead and more and less flexibility." A translation of this might be: You know when you book a flight online and you get all those different pricing options, in which if you cancel the cheapest one you lose all your money, well, have you seen how much money the airlines are making these days? Please, therefore, look forward to hotels aspiring to be as venal as airlines. Get the full story at Inc.com Read also "Hilton cans cancellation fee after pilot"