According to research conducted by Carlson Wagonlit Travel, 40% of hotel bookings in North America are made outside the preferred booking channels for managed business travelers. An example of this is when a managed business traveler books directly with a hotel to obtain a discounted rate offered by a conference. Previously, these bookings weren’t incorporated into the travel management programs so it was difficult for the travel management companies to track travelers and offer customer service. However, technology has advanced so these bookings can be incorporated into the travel management companies. While it is unlikely that the number of off-channel bookings (those bookings made outside the preferred channels) will grow, more companies are showing interest in tracking these bookings better and others are going to fully embrace open booking as a travel policy. The evolution of open booking will bring greater transparency to the hotel market when it comes to business travelers. Get the full story at Hotel News Now