“The business traveler expects hotels to know who they are and their preferences. They want personalized and relevant communications throughout all of the major touch points,” said Bill Linehan, chief marketing officer at Red Lion Hotels Corporation. They’re also more demanding, said Anne Smith, VP of brand strategy for Choice Hotels International. Road warriors have adapted their budgets to fit the new normal, so every dollar counts, she added. They expect real value in a hotel experience that has evolved to meet their needs in a more mobile, connected, “always-on” world. The most important factor for business travelers when selecting a hotel was location, which was cited by 73% of the 525 U.S. business travelers surveyed in Choice’s “Road warrior survey.” Room value came in second (cited by 61% of respondents), followed by free Wi-Fi (55%). Get the full story at Hotel News Now