Special attention paid to service will always be important to personalization. But guests’ expectations for what they consider a custom-built hotel stay are climbing, and new technology is raising the bar. Which method is the right one to explore? AccorHotels is thinking about personalizing hotel bookings, which is why it acquired technology vendor Travelsify, which can use guests’ preferences to offer up hotel options based on the “mood” of the trip they’re planning. Accor also started selling flight and hotel packages on its website via a partnership with MisterFly. That latter move could be a compelling offer to its loyalty club members, who instantly earn loyalty points on the full value of the package, including airfare. Get the full story at Duetto