The travel deals website has found that 55% of survey respondents born after 1996 – known as Generation Z – say how their holiday will look on social media is a top priority. And 42% of ‘Millennials’ (those born between 1987 and 1995) agree. But only 10% of ‘Baby Boomers’ (born between 1946 and 1965) say it is among their major concerns. The research also found a split in how social media influences bookings, with two-thirds of Generation Z respondents saying it does while 90% of Boomers say it has little influence on their decision making. Instagram and Facebook proved to be the most powerful channels among Millennials and those in Generation Z, according to Travelzoo’s research. Get the full story at Travolution