The pool of opportunities for startups is endless and they need to cover the entire spectrum, from getting guests to certain hotels to making their stay a memorable one. Efficiency comes on different levels and aspects. It touches the entire hotel experience, from having quicker check-in processes, more advanced in-room hardwares, guest apps, robot clerks, voice-activated rooms and more. Startups may not need to reinvent the wheel but identify the cracks that need to be filled. Hotels on the other hand must facilitate the barrier to entry for startups. Get the full story at Wamda