Therefore, big brands will be in the top spots for the Local Pack as hotels within those brands piggy back on their big brand domains resulting in greater domain authority. Independent hotels can’t compete with the big brand domain power, therefore the removal of the Carousel will greatly reduce the visibility of some hotels. What should you do to capitalize on the new Local 3-Pack? - Time is of the essence so act now before Google has rolled this out universally. If you get into Hotel Price Ads now, then as more and more users see this new search results page, your hotel rate could be above the OTAs allowing users to book direct. - It’s time to confront the Hotel Price Ad giant and pay to play. With the predominance of the hotel price in the search results page, and the new “Book a room” function within the Business Listing page, you can no longer ignore Google’s desire to grow this element of it’s ecosystem. - Local search is now more important than ever. You need to be in the top three for your geographic keywords in order to have visibility on the first page. Get the full story at Econsultancy Read also "Google achieves 100% monetization above the fold for hotel searches"