Designed by Swiss starchitects Herzog & de Meuron, the idea behind public is that of a luxury hotel but without traditional hotel services and a focus on customer experience and social interaction, more in the style of an AirBnB. Schrager, who made his name by founding the legendary Studio 54, said"For some reason the hotel industry in general is in denial about Airbnb. I think the only way is to come back with a stronger idea than Airbnb." Schrager argues that a new concept hotel is the solution to the competition that AirBnB poses, and that this is where hotels need to be positioning themselves in order to remain relevant, especially to younger customers. Public markets itself as luxury for all, a universal space that is both elegant, glamorous and minimal all at once. Get the full story at Hospitality.Net