The difference now, in 2015 and beyond, is what is defined as content. This is of particular interest to hoteliers as they allocate valuable time and resources to try to reach potential guests and maintain the attention of past guests. Content, for today’s consumer, is about making connections. It is about connecting with a brand, a lifestyle, a persona even. It is about aligning interests and philosophies with businesses that fit the view of what consumers want in life — from experiences and products, to convenience and useful information. Content inspires consumers to elevate their way of life and consider what they want their world to look and feel like. Content is always available so that the consumer can access it how and when they choose. Every piece of content produced today is an opportunity to connect — both with a broader reach and on a more personal level with each individual consumer than ever before. Get the full story at Lodging Interactive