Airlines, too, are beefing up their vacation packages to keep customers off of sites like Expedia and Orbitz. And cruise lines continue to offer one-stop shopping. Should more hotels be in on the game, too? Within the past two years, more and more independently owned hotels, as well as properties tied to a brand, such as Marriott Inclusive Vacations and Vacations by Marriott, are starting to bundle airfare and hotel rates. On the fence about whether to employ this strategy? Stuart Butler, COO of Fuel Travel Marketing, cautions hotels to first consider their target audience. What the guest is looking for is an easy, simple experience that often includes hotel transfers, meals, drinks, airfare and the room, he said. Get the full story at Hotel Management