Today, Kimpton Hotels and Restaurants will launch Kimpton Karma Rewards, a new loyalty program designed to recognize guests for actions such as attending a property's nightly wine hour, traveling with their pet, dining at a Kimpton restaurant, or mentioning an individual hotel or restaurant on social media. This follows on the heels of Marriott introducing PlusPoints in May, which allows members to earn Rewards points for "everyday social behaviors" such as tweets, retweets, checking in on Facebook and posting on Instagram. "Loyalty as a concept is not just about transactions," says Maggie Lang, senior director of guest marketing at Kimpton. "Karma is rewarding engagement." Get the full story at USA Today