“The upward pricing momentum that began in 2014 is continuing into the New Year,” said John Hach, Senior Vice President, Global Product Management at TravelClick. “While there is cause for celebration, hoteliers still need to be watchful that the pace at which transient rooms are being booked may slow. The bottom line is that hoteliers had a lot to be thankful for in 2014 as group rebounded and ADR and occupancy continued to increase; and there is a lot to look forward to in 2015, particularly the fact that we expect hotels will continue to see sustained ADR growth throughout most North American markets.” 12 Month Outlook (December 2014 – November 2015) For the next 12 months (December 2014 – November 2015), overall committed occupancy* is up 2.4 percent when compared to the same time last year. ADR is up 4.6 percent based on reservations currently on the books. Transient bookings (individual reservations made by business and leisure travelers) are up 2.3 percent year-over-year and ADR for this segment is up 4.9 percent. When broken down further, the transient leisure (discount, qualified and wholesale) segment is showing occupancy gains of 1.3 percent and ADR gains of 4.8 percent. Transient business (negotiated and retail) segment occupancy is up 3.9 percent and ADR is up 4.7 percent. Group segment occupancy is ahead by 2.4 percent and ADR is up 3.7 percent, compared to the same time last year. Get the full story at TravelClick