“As travelers deal with the deep freeze of the winter months hoteliers come to rely on ADR to drive hotel performance and sustain positive revenue per available room (RevPAR),” said John Hach, Senior Vice President, Global Product Management at TravelClick. “Looking ahead, the pace of group bookings in Q2 shows a decline; however we are not overly concerned as most market segments remain relatively strong. 12 Month Outlook (February 2015 – January 2016) For the next 12 months (February 2015 – January 2016), overall committed occupancy* is up 1.8 percent when compared to the same time last year. ADR is up 4.7 percent based on reservations currently on the books. Transient bookings are up 2.2 percent year-over-year and ADR for this segment is up 5.4 percent. When broken down further, the transient leisure (discount, qualified and wholesale) segment is showing occupancy gains of 2.4 percent and ADR gains of 4.0 percent. Transient business (negotiated and retail) segment occupancy is up 2.1 percent and ADR is up 6.4 percent. Group segment occupancy is ahead by 1.6 percent and ADR is up 3.4 percent, compared to the same time last year. Get the full story at TravelClick