Many hotel brands are leveraging tablets in useful ways to enhance the guest experience. From digital lecterns to immersive apps that compel repeated interaction, tablets have broad application for hotel brands, which tend to be more user-friendly than smaller devices. Also, mobile booking is changing how many brands bring consumers to their properties in the first place. “iPads and other such technology are fantastic additions to a hotel’s customer service arsenal, but in no way can they completely replace the personal element,” said Taylor Rains, Charleston-based luxury brand consultant. “There’s an interesting dichotomy among luxury hotel guests,” he said. “While all expect a highly-tailored guest experience, some would rather automate the process while other consider staff interaction to be indicative of a property’s attentiveness to their needs. Get the full story at Luxury Daily