About half is paid to third parties and half is paid for direct expenses. The company collected data for more than 25,000 hotels from big and small chains as well as independents from more than 100 brands with 3 million rooms in the U.S, tracking more than 5 billion transactions. “At every stage along the revenue cycle where there’s more expenses and more hands in the till, you can see the industry gets a little bit less efficient,” Mark Lomanno, partner and senior advisor of Kalibri Labs, said during a recent webinar, “Examining Hotel Performance and the Growth of OTAs,” which was hosted by the Asian American Hotel Owners Association. Get the full story at Hotel Management