In Manhattan, the microhotel playbook has been generating occupancy rates above 90% this year, the hotel companies have said. That is better than the overall average of about 85% in 2014, according to hotel data provider STR Inc. Now, these brands are trying to test their formula by expanding into smaller, less central markets in the U.S. and abroad. If they succeed, their presence could signal the birth of a new hotel segment that the global chains would have to contend with. But analysts said these entrants could face challenges when straying from their cosmopolitan roots. Get the full story at The Wall Street Journal