Up until recently, the biggest failure in the hotel design world has been that everything looked and felt the same, said Adele Rankin, senior associate at CHIL Interior Design. “Brands were taking, or developers were taking, the one-size-fits-all kind of approach to the look of the interiors,” she said in an interview last week. “That could mean that whether you’re in Iowa or Vancouver, your hotel room would look the same.” Only in the last couple of years have designers been given the mandate to break that mould as larger hotel brands have learned more about their demographics. “Everything else you touch every day is more personalized,” she said. “The hotel industry was sort of lagging behind.”