The very word “Hamilton” has become associated with exclusivity, because the wild success of the Broadway show has made tickets very difficult to get. That’s why the Conrad Chicago decided to jump on the phenomenon even before the show came to the Windy City as part of the first national tour in a classic example of a hotel seeking to one-up competition with an exclusive benefit at a time when “experiences” have become key to marketing success. Aside from trying to gain an advantage over competitors, the Conrad is aiming to have guests try its newly redone premium suites. The “Hamilton” package includes two show tickets, a $150 voucher to the Conrad’s restaurant, and an overnight stay for two in a premium suite. Gordon Taylor III, the hotel’s director of sales and marketing, said simple packages created around unique experiences are often the most effective. “Don’t overcomplicate things,” he said. “Is there an audience that has an appetite for what you are offering? Who is that audience, and how do you get the messaging to them? Will anyone care? What are you giving them that they can’t simply go direct and get? With our ‘Hamilton’ package, the show is sold out in Chicago through March. We not only give you two tickets but curate an entire experience you will never forget.” Get the full story at HotelNewsNow