The third-party booking service is attempting to steer off fierce competition in the travel and hospitality sector by rolling out a series of new app updates centered on making the customer experience even more streamlined. Consumers are now able to book hotels on behalf of family, friends and coworkers, thanks to a new guest profile tool. “It was one of our most requested features,” said Graciela Kincaid, product manager at HotelTonight. “For example, a couple would want to book a room where the other partner would need to be on the reservation for check-in. “Another example is an admin needing to book hotels for a group of people in their office.” Get the full story at Mobile Commerce Daily