These ads are taking advantage of opportune moments to attract new consumers to HotelTonight’s app. They appear when a consumer has passed a level and congratulate the player with the following copy, “Brilliant. We’re impressed. Now time to spoil yourself.” Consumers can then click through to download the HotelTonight app and receive $25 credit - which the company hopes is enough of an incentive to grab the consumer’s attention. “We’re convinced that once a user books on HotelTonight and experiences our incredible hotels at incredible rates, he or she will be hooked,” said Kevin Kwon, mobile marketing manager at HotelTonight, San Francisco. ”We’re wiling to incentivize that first booking because we’re confident that the customer will return to the app again and again.” Get the full story at Mobile Commerce Daily