Aces is an chat-based concierge inside the HotelTonight app that can help you with things like requests for extra toiletries at your hotel, local restaurant recommendations, and even activities in the area. Users receive access to their Ace the morning of their check in, and can continue to use it throughout their stay. Data shared by the company suggests that Aces has become a bonafide amenity that actually influences whether or not guests will book with HotelTonight. Specifically, guests who use Aces are 34 percent more likely to book again in 90 days, and those tempted with an Ace during the booking process have a 30 percent increase in conversion. Get the full story at TechCrunch