The campaign is hosted through a partnership with British soccer team Chelsea FC and is the first mobile application partnership for the team. Chelsea fans can book last-minute hotels near the stadium and receive geo-targeted discounts during the match when they book a hotel from their smartphone. “Chelsea FC is an iconic global brand with incredibly loyal supporters who come from far and wide, and attending matches can often spontaneously turn from a day into a night or weekend,” said Ray Elias, chief marketing officer at HotelTonight. “HotelTonight aims to enhance that experience by providing the best way to book extraordinary hotels, at amazing values, at a moment’s notice.” Get the full story at Mobile Commerce Daily