The Godfrey hotel in Chicago saw a 37% increase in same-day bookings after 3pm by targeting bookers nearby the property. The GeoRates also helped the hotel increase market share and incremental booking revenue by almost 30%. HotelTonight CEO Sam Shank said to Tnooz: “What I like is that GeoRates uses the technology of the mobile phone in a unique way by leveraging the location of the customer.” He also shared some thoughts on further developments for HotelTonight and current industry trends. Get the full story at Tnooz