The photos can be shared on Facebook or Twitter, and they’ll also show up on a hotel’s profile page in the app, sorted by things like the type of image (so that you don’t end up with six pictures in a row of beds) and whether other users liked the photo. And the app will also start featuring a page with recent popular photos. Shank argued that Share Your Stay allows users to capture their experience during their stay (as opposed to trying to remember it afterwards), and to do it in a quick, convenient fashion - he noted that you can take and upload all six photos with just 20 taps, whereas writing a review would take “thousands.” (Put another way: Typing out an in-depth review on your phone would be a pain.) Now you might be thinking, “Hold on, that doesn’t really sound like a review. How do I explain that the staff was mean? Or that there were a lot of weird noises at night?” For now, at least, you can’t. HotelTonight already asks users whether they would recommend the hotel - HotelTonight describes that as a quality-control mechanism (a few hotels have been removed from the app for low ratings) and a way to make users feel more comfortable about their bookings. Meanwhile, he described Share Your Stay as a way to capture the experience, which will help other HotelTonight users decide whether a hotel is right for them. Get the full story at TechCrunch Read also "Interview: HotelTonight’s CEO on user photos, copycats and Priceline" at Skift.com