During the “Staying Relevant in the Ever-Changing Mobile Search World: A Startup POV” session, HotelTonight discussed the crowded hotel market in regards to mobile and posited that search is an ideal fit for the San Francisco-based startup. The company leverages a variety of mobile advertisements to reach app users, its only target audience, as it fights off competition from major online travel agents such as Priceline and Expedia. “It’s a really crowded market,” said Chris Creel, head of search and growth marketing at HotelTonight. “How do we stick out? It’s really the strength of our product “Our users aren’t interested in loyalty programs, they want what’s best in the city they’re staying in, right now and right there.” Get the full story at Mobile Commerce Daily Read also *Google adds additional ranking boost for using app indexing API" at Search Engine Land