He said delegates would have to wait for a couple of months to find out what it is, but said it was “along the lines” of how the app introduced a new form of discounting when it launched. Shank told the annual conference that its marketing strategy has been to optimise for the best possible app rating, rather than more traditional forms of online promotion. He said the firm has spend just £10 million on marketing in its history. HotelTonight was established in 2011 and its app has been downloaded 11 million times. Shank said the system was built from the ground up not to compete with hotels but to offer them and their customers a simple way of booking their accommodation. Get the full story at Travolution