HotelTonight's Business Intelligence Team pulled proprietary data to determine general trends and habits from its more than 10.5M global, mobile users. According to historical and predictive booking data, HotelTonight found the following: On the Last-Minute Hotel Stay (Source: HotelTonight Data from July to August, YOY) In the top 50 markets in the US, same-day hotel prices are rising year over year in: - Austin (+31%) - Seattle (+26%) - Waikiki (+25%) - Silicon Valley (+24%) - Nashville (+24%) Same-day hotel prices are falling year over year in: - Cincinnati (-14%) - Houston (-12%) - Detroit (-10%) - Chicago (-9%) - Minneapolis (-7%) Five markets that HotelTonight has seen better last-minute discounts in (2014 vs. 2013) are: - Cincinnati (29% vs. 18%) - San Juan (32% vs. 22%) - Indianapolis (34% vs. 26%) - La Jolla (28% vs. 21%) - Tampa Bay (24% vs. 20%) Five markets that HotelTonight has seen smaller last-minute discounts in (2014 vs. 2013) are: - Hollywood (16% vs. 35%) - Phoenix (18% vs. 35%) - Reno (19% vs. 33%) - San Francisco (13% vs. 26%) - Las Vegas (14% vs. 26%) The following destinations have increased in popularity for last-minute trips: Orlando, Portland, Houston, Monterey, and Tampa Bay, while Dallas, New Orleans, Myrtle Beach, and San Antonio and Brooklyn have become less popular for spontaneous travelers. Year over year, locals in Las Vegas, Reno, New York City, Chicago and Washington D.C. go on the most staycations. Staycations are on the rise in Miami, San Diego, Phoenix, Tempe, Seattle and Denver. On the Last-Minute Traveler - The most booked hotel category among HotelTonight's customers is "SOLID," showing that last-minute bookers are, above all, looking for a comfortable, reliable hotel with all the necessary amenities. - $99 is the right price for a HotelTonight customer, as it came in as the most booked same-day US rate for weekend and weeknight hotel stays. - When it comes to how often travelers are thinking (or daydreaming!) about a last-minute trip, the average HotelTonight US customer opens the app close to 3 times per week. Spontaneity is the top driver for a last-minute booking, while added flexibility and great deals come in closely behind. (Source: December 2013 HotelTonight study) - The average HotelTonight customer books a room just 8 miles away from their current location, showing the truly last-minute nature of its users. When the last-minute customer checks in to the hotel, their most requested amenity is free Wi-Fi. - The average time-of-day a customer books their stay on HotelTonight is 3:00pm, showing that travelers are becoming more and more comfortable with arranging their travel accommodations at the very last-minute. A few insider tips from HotelTonight to consider when booking late summer or fall travel in the US - HotelTonight predicts that the following destinations will be the most traveled to this Labor Day: Las Vegas, New York City, Los Angeles, San Francisco and San Diego. - To make sure that the last long weekend of summer is endless, HotelTonight has partnered with top hotels across the country to bring you get-out-of-dodge rates the entire Labor Day weekend. HotelTonight will be offering special $59/$79/$99 "Endless Summer" rates in its most popular destinations on Sunday, so you can keep summer going for one more day! - As we head into fall, the best destinations to get a hotel deal with rates 30-50% lower than average are Brooklyn, Las Vegas and Washington D.C. - The best beach and vacation spots to get a great priced room in September and October are Boca Raton, Providence, and Laguna Beach. Other off-season spots that offering great rates this fall are Albuquerque, Myrtle Beach and Lake Tahoe. - The cheapest day of the week to book this fall are Sundays. Tuesdays and Wednesdays are the most expensive, due to heavy business travel. Expect to see prices start to decline in the second week of November with rates 15-35% cheaper than September and October averages. To see this data as an infographic go to HotelTonight