Many hotel brands are now employing their own or third-party concierge solutions to drive room service ordering and easy communication with staff in a bid to personalize guest stays even more (see story). The ability to order room service will also ramp up in-app sales, an attractive notion to many hotel chains. Personal concierge features have the added benefit of furthering customer engagement and fostering loyalty for further bookings. This may culminate in becoming a crucial tactic for third-party apps to leverage as they strive to maintain connections with customers and prevent them from hopping from one competitor to another. Get the full story at Mobile Commerce Daily Read also "Hands on with HotelTonight’s new concierge service"