Leveraging near field communication allows for data to be exchanged wirelessly over short distances. While smartphone users can already check-in and out via app at many hoteliers, activating a door lock without a tactile key would expedite time spent in the lobby and decrease the likelihood of losing a room card. “The physical key is the core roadblock disallowing a truly mobile hotel booking experience,” said Yankee Group analyst Jordan McKee. “Keyless entry makes the end-to-end mobile experience come to life. It’s a particularly useful as a means of reducing queues during busy check-in times, and generally speaking, increasing customer satisfaction.” “Keyless entry is a great example of NFC’s potential to prosper beyond payments. News of non-payment applications of NFC often fall to the wayside in favor of mobile wallets, but this is where real action is taking place.” Get the full story at Mobile Commerce Daily