TRX Inc. of Atlanta, Georgia, USA and Hotelzon International Limited of Helsinki, Finland today reached an integration agreement. This agreement will offer TRX’s clients the opportunity to develop additional electronic connectivity to their preferred hotels which are currently not fully supported by GDS and to enrich the range and content of hotels available through TRX’s RESX online corporate self-service booking tool and SELEX Agent Desktop agency reservation platform.

Hotelzon International is Europe’s leading hotel content manager, provider of corporate online hotel booking technology and specialist hotel and meetings reservations agency. Its global network of operations in UK, Germany, China, Scandinavia and partners in Benelux, Italy, Spain, India and Russia is capable of providing integrated special hotel service solutions. These significantly reduce corporate hotel and meetings costs through aggressively negotiating and managing world wide preferred rates and recruiting into an online environment the specific non-GDS supported hotels essential to most corporate preferred hotel programs.

Susan Hopley, TRX Executive Vice President, Emerging Markets, stated: “The industry continues to grow more complex and we believe that inventory will continue to fragment. We want to ensure that our clients have the ability to access and book the widest range of inventory options possible. Hotelzon gives us the ability to extend our European and APAC hotel inventory quite dramatically – and offers customers the opportunity to engage a management service to optimize their preferred hotel program.”

Michael Madison, Hotelzon International Limited’s Director of Strategic Alliances, said: “In order to fully benefit from self booking tools, corporate customers need online access to independent hotels and hotel chains not normally accessible through traditional booking channels. By making all preferred hotels, both chains and independents, available through a self-booking tool there is considerably greater usage with the consequent increase in policy compliance. By using the Hotelzon channel for all for their needs, corporate clients have immediate online access to more detailed, comprehensive and consolidate hotel management data.”

“We are excited to make our unique management services and wide range of inventory with highly competitive rates for ad hoc non-preferred needs available to all RESEX customers. US customers will benefit from working with an established international hotel specialist and customers in the UK, Germany, China and Finland will be able to benefit from additional services such as voice support. For those hotels already connected via Hotelzon it will mean wider distribution into new markets and customer segments.”

Related Link: Hotelzon International