After declaring that it has reduced true spam to about 3%, Hotmail has set its sights on the Bacn (email you wanted, but not right now or never again). The driver behind these new developments is the increasing volume of email hitting the users’ inboxes. Out of that email, Hotmail discovered 50% of the inbox was taken up with newsletters and offers. These are the emails classed by Hotmail as Graymail (whether you want them or not, is not black or white) and it’s this email that Hotmail is now declaring war on. Just in case you think that sounds a bit unfair, it seems their reasoning behind targeting “Gray” email, is that a staggering 75% of all spam complaints are made against just this type of communication. Get the full story at Econsultancy