What gave him the idea to try this stunt? Well, he mentions in the article that as a writer, he used to get paid to write fake reviews for restaurants. With this being a job of his, he's always harbored a distrust when it comes to TripAdvisor. The meals never happened, the commenters were fake, the only thing real was the restaurants. Which led him to think... can the restaurant be fake too? With this idea, he made it his mission to turn his shed into a top-rated London restaurant... without it actually becoming a restaurant. Get the full story at Lynton