But for brands, particularly restaurants, a natural caution remains, as the ability to manage and balance the needs of regular customers while attracting people who can help a brand stand out on everything from Instagram to Google Maps is something eateries never had to deal before. And as Influencers become more professional and powerful, knowing how to work with them is an essential marketing discipline that brands are learning through trial and error, says Julie Zucker, director of marketing and promotions for Branded Restaurants, which represents two multi-location New York City casual dining establishments, the retro diner Big Daddy’s and the southern roadhouse Duke’s. Get the full story at GeoMarketing