Carlien Parsons, Go2Africa’s Commercial Optimization Manager, oversees much of the company’s digital marketing efforts, including both organic and paid acquisition. “I look after all our paid advertising efforts, search engine optimization as well as overall conversion optimization,” Carlien explains. “Our business is solely done online, so these areas are very important to us. We also do everything in-house, which means we have a full content and creative team working with our optimization team.” Since Go2Africa was founded, Carlien and her team have adapted to and incorporated a wide range of strategies into their digital marketing campaigns, including SEO. Get the full story at WordStream