A Sunset Chateau used the native Google Ads platform in the past, but between trying to find time to navigate the complex interface and learning a completely new discipline with paid search advertising, he realized he needed to work smarter not harder. Jean Christophe Buillet, general manager and owner, sat in on demos for other PPC optimization software, but he noticed that most of these platforms were geared toward large companies with large budgets – leaving much to be desired for small and mid-sized businesses. “They didn’t provide enough of a focus area,” Jean mentioned. He just didn’t feel like these tools were applicable to him. Get the full story at WordStream