Over the years, Airbnb’s blog has evolved into a content-rich resource for consumers. The Local Lens section shares individual narratives in a similar fashion to Stories. One post follows an Instagram photographer who made a weekend of snapping fall foliage in New York, while another taps third-party blogger expertise to explore Moscow’s cafe culture. Throughout all of its content channels Airbnb makes a point of profiling its more interesting hosts, such as a Stockholm couple that lives a vegetarian lifestyle and rents out a souped-up 1976 school bus for $98 a night. Also included on the blog is a recap of this year’s first annual conference for hosts, where over forty countries were represented. If other brand blogs read like a marketing requirement that gets in the way of the fun stuff, Airbnb’s is a gamesome wealth of content. Get the full story at Contently