A mobile phone isn’t just for shopping. It is about living better – taking care of mundane tasks, curiosity around new and exciting things, being playful, paying bills and more. And that’s where Alibaba chips in. By eradicating the boundaries between the offline and online world as part of the New Retail strategy, and letting consumers indulge in things they haven’t done before – all via a mobile device – Alibaba is ensuring it is going deeper into the lives of nearly 620million mobile monthly active users on its China retail marketplaces. Imagine these scenarios – scanning a travel merchant’s logo at the airport for an interactive game or redeeming a coupon, buying something that a model is wearing during a live fashion show just by swiping a finger on the mobile screen, opening the lock of a bike hired via an app etc. All of this maintains the stickiness of an ecosystem. Get the full story at China Travel News