Aloft places a focus on: - Design. In addition to contemporary lobbies, guestrooms are streamlined, featuring platform beds and walk-in showers with rainfall heads. - Technology. Free and fast Wi-Fi was just a start. The brand pioneered front-desk-free check-in for holders of its Starwood Preferred Guests card, using radio frequency to unlock doors. This year it launched keyless check-in in some locations, using smartphone Bluetooth technology. - Wellness. In addition to well-equipped gyms, most locations have pools. - Convenience. Grab-and-go delis offer 24-hour food options that change throughout the day. - Diversions. Lobbies feature pool tables, tabletop shuffleboards and board games. Bars, which open when the workday ends, have proved so popular that management is adding food selections such as pizza. Get the full story at Entrepreneur