Amazon’s sales team for advertising is growing fast: It’s different from other platforms in that its team works cross-functionally across advertising and retail. For larger brands, Amazon has dedicated teams. The company has had a team in New York for many years but also has big ad presences in other places including Tokyo and Paris — “anywhere there are ad agencies in place,” said Saurabh Sharma, director of programmatic at Amazon. Amazon is increasingly trying to pitch to what the company dubs “non-endemic” advertisers — brands that don’t sell on Amazon. Asked what he considers a challenge, Sharma mentioned that push, adding that it’s not really a challenge, but an opportunity. Non-endemic advertisers would cover, for example, brands in categories like cable, wireless, airlines or restaurants. “There are opportunities to bring that value,” said Sharma. Amazon’s ad buckets cover everything from search (the sponsored products that appear when people search for things on Amazon.com), to more traditional display in the form of banner advertising, to newer video advertising or device-based advertising on Kindle, or through its new streaming service for entertainment. There’s also what is known as “custom” advertising, which could include anything from a full homepage takeover of Amazon.com on Black Friday to using Amazon boxes themselves as ad inventory. Get the full story at Digiday