With the advent of snackable content on social media sites, consumer attention spans have dipped over time to a surprisingly low average of eight seconds. Meaning that you can’t effectively reach travel shoppers with plain text anymore, you need photos, videos, and virtual tours to truly amplify your hotel’s story online and make an impact. In fact, 90% of all information that gets transmitted to our brains is visual. The shift towards creating a visually-driven online experience isn’t coming out of left field, it’s being implemented across the web right now, especially when you take into account that 65% of the population are visual learners. Almost all of the most popular social media sites, for instance, have moved to a stronger visual approach in the past few years because they understand the potential of photos and videos on their growth: - Instagram - Pinterest - Twitter - Facebook The shift isn’t limited to social media channels, it’s being implemented across the web in multiple industries, especially travel. Get the full story at Leonardo