In 2015, hotel marketing and merchandising advanced with the ability to identify active shoppers by demographic profiles and source market geography with Big Data sources beyond the hotel’s website. Now hotels can package web promotions, email offers, social media, display ads and OTA ads to the right demographics that are shopping across the web for future hotel stays. In 2016 Big Data will continue to evolve from being just a “buzzword,” or a theory, to something more practical. For hotel marketing directors, it’s about being able to take action on more than gut feel with metrics and results behind it. Get the full story at nSight