Over this period, Booking.com’s peak month was in August 2015 when the site had 474 million worldwide visits on both desktop and mobile web. Even during February 2016, the sites weakest month over the last 12 months, the online travel behemoth still raked in 269 million monthly visits. This traffic came from all over the world, with 25 countries accounting for at least 1% of the desktop traffic share. Among these countries, Spain led the way with 7.4% of the desktop traffic, while the US, France, Brazil, and Germany, round out the rest of the top 5 leading countries. If we expand that list to look at countries that account for at least 0.1% of the traffic share, the number of countries jumps way up to 72 countries across the globe. So how does Booking.com do it and what can other digital travel companies learn from their strategies? First, let’s take a look at where Booking.com’s traffic sources. On desktop, the site’s main source of traffic came from Direct traffic which was the main traffic source in all but 2 of the last 12 months. During those months, September and November 2015, Referral traffic was the largest source of desktop traffic to the travel site. Furthermore, using this graph we can discover which months Booking.com invested more heavily into Paid Search and Display Ads. Get the full story at SimmilarWeb