Since economy travelers have specific travel requirements as per location, time, and price, they quickly search and book; whereas, luxury travelers take their time to research and decide, looking for that perfect experience. But can the extremely different path to purchases be combined to deliver the ideal experience? A traveler’s behavior can vary not only with how and where they search and book, but it can vary depending on other experiences during their trip, such as their flight class. In Sojern’s latest Hotel Insights Report, the company dove into these differences and how hotel marketers can target the individuals who are the right fit for their offerings. Get the full story at Sojern