While many social and online commerce companies focus their attention on "time spend" and "increasing attention", Booking.com knows that travelers want fast answers - and the company is very determined to serve that call. According to Gillian, AI will play a major role in delivering assistance and personalized services to travelers. The company's Booking Assistant features already over 30 AI components, that help customers on their way to find and book the hotel that suits them best. Learn more about how Booking.com goes about persionalization with the help of AI by viewing an interview Gillian Tans gave earlier this month at the Web Summit in Lisbon. View the video at Web Summit Read also "Google: How the travel industry is shifting to assistance"