In March 2013, the Harvard Business Review published an article all but declaring the death of mobile ads, advising marketers to direct their budgets instead toward the thriving world of apps. "The best way for marketers to communicate through mobile will be with apps," the article read. Among the data it cited as evidence: consumers typically download about 40 apps to their phone, and spend about 82% of their mobile time with apps, compared to just 18% with web browsers. Clearly, apps will emerge as "the best way to win the hearts and minds of mobile consumers," the article continued. Get the full story at Direct Marketing News