As a result of the discussions, a pair of videos were produced, featuring one-on-one conversations between Google Agency Development Manager Victoria Fabiano and two of HeBS Digital’s top online marketing experts: SVP of Marketing Mariana Safer and Manager, SEM Department Carmine Fischetti. Fabiano’s discussion with Fischetti focused on hotel SEM campaign successes achieved through the Google-HeBS Digital partnership – reinforcing many of the strategies outlined in Fischetti’s recent 2016 SEM Campaign Checklist article. Fischetti and Fabiano covered some of the most pressing trends in SEM, the most important new paid search products offered by Google. Meanwhile, Safer’s discussion with Fabiano centered on how the partnership helps HeBS Digital achieve its goal of lowering hoteliers’ distribution costs while maximizing their revenues. Get the full story at HeBS Digital